The 2024 season saw over 15 000 fighters applications from which 160 best warriors were battling for their shot at the crown, culminating in seven sold-out nights and the crowning of seven champions. Legends clashed, newcomers rose, and fans across Europe witnessed the birth of a revolutionary boxing format that blended pure athleticism with high-energy entertainment. Now, HBK is stepping up its game with strategic enhancements designed to take the competition to an even greater level.

With a sleek new brand identity, HBK unveils a minimalist and modernized logo that reflects its bold and straightforward vision. The tournament is also expanding across four different countries, bringing the fire beyond its Hungarian roots. This year, the competition will feature five mega events, beginning in August 2025 and running until December, each packed with intense matchups and moments like no other. Fans can expect to see returning champions, famous influencers, and thrilling celebrity matchups that will captivate audiences like never before. Hell Boxing Kings is not just about fighting, it’s about building a legacy and inspiring a new generation. The organization’s mission extends beyond the ring by bridging traditional boxing with world class entertainment, merging the rich history of the sport with cutting-edge show production and storytelling. With a digital-first approach, the organization amplifies fan engagement through TikTok, Instagram, and YouTube, providing exclusive behind-the-scenes content and interactive experiences that bring fans closer to the action than ever before. A key driving force behind this ambitious vision is none other than boxing legend Roy Jones Jr., the official ambassador of Hell Boxing Kings. A four-weight world champion and one of the greatest boxers in history, Jones brings with him a legacy of excellence, skill, and showmanship. As a visionary behind the project, Jones’ involvement ensures that HBK remains deeply rooted in boxing’s rich heritage while pushing the boundaries of modern combat sports entertainment.

Tamas Madi, Managing Director of Hell Boxing Kings, shared his excitement about the upcoming season: “We are taking Hell to the next level this year. We have been negotiating with some of the most well-known names in the entertainment world, and we are not afraid to go even bigger. The whole concept has undergone a transformation to bring even more value to our fans. Furthermore, we continue our quest to become the absolute leader and dominant force in the boxing world, and we are not stopping anytime soon. The main focus in 2025 is on new regions, and with that being said, we can confirm that there will be five tournaments taking place from August up until December. Not only will there be more heated fights, but even more surprises are coming.”

The countdown to August 2025 begins now. Will past champions return to defend their crowns? Which new warriors will rise from the flames? And how will HBK continue to push the boundaries of combat sports? One thing is certain, the Hell Boxing Kings revolution is far from over.